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  1. The robots.txt file has been in the headlines of late – as we celebrated its 20th birthday last month, and Google Webmaster Tools updated its Blocked URLs section with the new Robots.txt Tester to help you glean insight on errors or warnings they find in your robots.txt file
    http://searchenginewatch.com/article/...ging-Your-Robots.txt-File-Effectively
    Tags: by rjsaldin (2014-07-23)
    Voting 0
  2. For some time, there has been an amazing buzz around the bad neighborhood SEO issue. In the majority of cases, we can point the finger to the shady SEOs who are building the spammy links on purpose.
    http://moz.com/ugc/how-to-reinclude-y...ch-results-in-less-than-4-hours-28345
    Tags: by rjsaldin (2014-07-23)
    Voting 0
  3. Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail.
    http://moz.com/blog/broken-art-of-blogging
    Tags: by rjsaldin (2014-07-23)
    Voting 0
  4. The lack of a standard definition leads to a large amount of confusion within the industry itself. I've met other SEOs and marketers who had a tenuous grasp on link building at best. It's not like there's an SEO college. Forget that: SEO is barely taught in universities at all.
    http://searchenginewatch.com/article/2356174/What-is-Link-Building
    Tags: by rjsaldin (2014-07-21)
    Voting 0
  5. With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search.
    http://www.searchenginejournal.com/us...-structured-data-markup-helper/110668
    Tags: by rjsaldin (2014-07-21)
    Voting 0
  6. One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword targeting.
    http://moz.com/blog/calculating-estimated-roi-for-keywords
    Tags: by rjsaldin (2014-07-21)
    Voting 0
  7. Too often the CEO of a company is the last to learn about the newest search engine optimization practices. With an entire business to over see, it is no wonder.
    http://www.searchenginejournal.com/7-misconceptions-ceos-seo/111862
    Tags: by rjsaldin (2014-07-18)
    Voting 0
  8. Whether you work in-house representing various stakeholders or on the agency side working with a handful of clients, arguably the hardest part of your day is prioritization. And it isn't just one thing.
    http://searchenginewatch.com/article/...s-to-Help-Prioritize-Your-SEO-Efforts
    Tags: by rjsaldin (2014-07-17)
    Voting 0
  9. In marketing, we don't just "steal" the minds of consumers, we sometimes steal - and interpret - from our competitors. Sometimes we're lazy about it, and sometimes we're perceived as originals. Remember one of the immutable laws of marketing - always appear to be first. Well then why not be first to make someone's content strategy more effective (for your own gain)?
    http://moz.com/blog/building-better-c...nt-by-improving-upon-your-competitors
    Tags: by rjsaldin (2014-07-17)
    Voting 0
  10. Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel’s success. Let’s go over three primary personas involved in organic search today, and then you can tell me — which one are you?
    http://searchengineland.com/3-seo-personas-one-196489
    Tags: by rjsaldin (2014-07-17)
    Voting 0

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