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  1. HTTP/2 is a much needed refresh of the HTTP protocol that was based largely on Google’s own SPDY protocol. The protocol brings with it vast improvements in communication between browsers and servers, reducing load times.
    https://www.searchenginejournal.com/http2-will-affect-seo/155328
    Tags: by rjsaldin (2016-02-12)
    Voting 0
  2. There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new site in a test environment. You fire up your favorite crawling tool and trigger the crawl… and it lasts all of three seconds
    http://searchengineland.com/5-ways-cr...-site-changes-go-live-save-seo-241616
    Tags: by rjsaldin (2016-02-11)
    Voting 0
  3. Website audits help you uncover what’s wrong with a site and lay out (hopefully in a methodical way) what parts of a site need to be tackled first to bring in maximum returns. Obviously, something like meta data updates would come before engaging in any long-term link building outreach plans.
    https://www.searchenginejournal.com/l...ocal-seo-audit-30-minutes-flat/154233
    Tags: by rjsaldin (2016-02-05)
    Voting 0
  4. Machine learning is already a very big deal. It's here, and it's in use in far more businesses than you might suspect. A few months back, I decided to take a deep dive into this topic to learn more about it. In today's post, I'll dive into a certain amount of technical detail about how it works, but I also plan to discuss its practical impact on SEO and digital marketing.
    https://moz.com/blog/machine-learning-revolution
    Tags: by rjsaldin (2016-02-04)
    Voting 0
  5. 2016 is here, and it should come with little surprise that link building is much the same as it was in 2015. Links are still important.
    https://www.searchenginejournal.com/seo-101-first-7-links-build-2016/154617
    Tags: by rjsaldin (2016-02-03)
    Voting 0
  6. Using Google’s rich snippets in your e-commerce store is one of the best tactics for increasing the visibility of your products, enhancing your click-through rates (CTR), and driving more revenue. This tactic is not only effective, but quick and easy to implement as well.
    https://moz.com/ugc/5-essential-ecommerce-rich-snippets-for-your-store
    Tags: by rjsaldin (2016-02-03)
    Voting 0
  7. So using a 302 is fine, although I'd still recommend a 301 where you know the move will stay in place forever. It is just that many folks use 302s without thinking and Google needs to handle it.
    https://www.seroundtable.com/google-302-redirects-pass-pagerank-21575.html
    Tags: by rjsaldin (2016-02-03)
    Voting 0
  8. One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. Because the SERPs are changing so fast and (according to our latest Industry Survey) over 42% of online marketers report spending more time on local search in the past 12 months, we've created an updated version.
    https://moz.com/blog/local-search-expert-quiz-2016
    Tags: by rjsaldin (2016-02-03)
    Voting 0
  9. Google's John Mueller posted a FAQ on Google+ around questions asked about site migrations from HTTP to HTTPS. Truth is, I don't see anything in there we didn't cover already here when talking about HTTPS but it is a good refresher.
    https://www.seroundtable.com/google-f...on-http-to-https-migration-21568.html
    Tags: by rjsaldin (2016-02-02)
    Voting 0
  10. Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.
    http://searchengineland.com/10-local-link-building-tips-2016-240915
    Tags: by rjsaldin (2016-02-01)
    Voting 0

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