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  1. Trends like mobile optimization and machine learning aren’t going away anytime soon, which is why you need to understand these five critical SEO concepts as we gear up for 2018.
    https://www.searchenginejournal.com/m...now-seo-concepts/227387/?ver=227387X3
    Tags: by rjsaldin (2017-12-16)
    Voting 0
  2. At the time of publication, this was all up-to-the-minute, cutting-edge information. However, since then, Google has made a change to the way that Search Console handles sitelinks, making our invaluable words of wisdom sadly outdated.

    As a result, we’ve written up this refreshed and revised guide containing everything you need to know about sitelinks and how you can give yourself the best chance of getting them.
    https://searchenginewatch.com/2017/11...-are-sitelinks-and-how-can-i-get-them
    Tags: by rjsaldin (2017-12-15)
    Voting 0
  3. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?
    https://searchenginewatch.com/2017/12...how-to-future-proof-your-seo-for-2018
    Tags: by rjsaldin (2017-12-14)
    Voting 0
  4. In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look instead at how a major site structure change might impact your site.
    https://searchengineland.com/visualiz...structure-advance-major-change-286510
    Tags: by rjsaldin (2017-12-14)
    Voting 0
  5. If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you.
    https://support.google.com/webmasters/answer/7451184
    Tags: by rjsaldin (2017-12-13)
    Voting 0
  6. It’s never fun being the bearer of bad news.
    https://moz.com/blog/not-actually-the-best-local-seo-practices
    Tags: by rjsaldin (2017-12-12)
    Voting 0
  7. Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism.
    https://searchenginewatch.com/2017/12...boost-the-key-trends-in-technical-seo
    Tags: by rjsaldin (2017-12-08)
    Voting 0
  8. As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy.
    https://searchenginewatch.com/2017/12...hich-strategies-paid-off-best-in-2017
    Tags: by rjsaldin (2017-12-08)
    Voting 0
  9. To make matters worse, Google is being less upfront about their updates than they have been in the past, leaving our chasing to guesses and hearsay.
    https://www.searchenginejournal.com/chasing-google-algorithm/226479
    Tags: by rjsaldin (2017-12-08)
    Voting 0
  10. Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities.
    https://moz.com/blog/data-analysis-pitfalls
    Tags: by rjsaldin (2017-12-08)
    Voting 0

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