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  1. 42 Experts and Their Best Strategy to Define Actionable KPIs
    http://online-metrics.com/actionable-kpi
    Tags: by rjsaldin (2017-10-14)
    Voting 0
  2. AMP is a way to build web pages for static content that render fast. AMP includes an amp-analytics element that allows you to track user interactions with AMP pages and it has built-in support for Google Analytics.
    https://developers.google.com/analytics/devguides/collection/amp-analytics
    Tags: by rjsaldin (2017-10-12)
    Voting 0
  3. I hope to remedy some of that fear today and walk some of you through what I feel will allow you to stay relevant within the SEO industry.
    https://www.searchenginejournal.com/obsolete-seo/217495
    Tags: by rjsaldin (2017-10-10)
    Voting 0
  4. Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines.
    https://www.searchenginejournal.com/seo-ecommerce-platform-migration/217307
    Tags: by rjsaldin (2017-10-06)
    Voting 0
  5. Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits.
    https://searchengineland.com/5-ways-capitalize-google-tag-manager-283637
    Tags: by rjsaldin (2017-10-06)
    Voting 0
  6. Search marketers rely on tools to make sense of what is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy?
    https://searchenginewatch.com/2017/10...o-develop-a-mobile-first-seo-strategy
    Tags: by rjsaldin (2017-10-05)
    Voting 0
  7. A variety of writers have done a great job covering some of these SEO tools and comparing seemingly similar ones.
    https://www.searchenginejournal.com/non-seo-tools/217403/?ver=217403X2
    Tags: by rjsaldin (2017-10-05)
    Voting 0
  8. On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters.
    https://moz.com/blog/google-organic-clicks-shifting-to-paid
    Tags: by rjsaldin (2017-10-05)
    Voting 0
  9. Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.
    http://searchengineland.com/14-ways-get-smarter-content-seo-283309
    Tags: by rjsaldin (2017-10-05)
    Voting 0
  10. The idea came from an account my employer was running for a financial client. We wanted to know what the most popular queries were for a particular competitor, and after some laborious manual analysis, we discovered that “complaints” was the most common associated word. Imagine how useful that little piece of info turned out to be, in terms of altering ad copy and adapting our keyword coverage.
    http://searchengineland.com/word-asso...lysing-phrases-associate-terms-283521
    Tags: by rjsaldin (2017-10-05)
    Voting 0

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