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  1. An idea for an A/B test can come from anywhere, but there’s nothing like a stack of case studies to inspire you to attack your own landing pages to see what you can accomplish.
    https://www.searchenginejournal.com/1...ation-case-studies-to-read-now/162515
    Tags: by rjsaldin (2016-05-30)
    Voting 0
  2. According to The Content Marketing Institute’s 2015 B2C study, 77% of companies use content marketing, but only 37% believe they are effective at it. That means a whopping 40 percent of brands are creating content they don’t think is effective.
    https://www.searchenginejournal.com/1...roduction-easier/164379/?ver=164379X3
    Tags: by rjsaldin (2016-05-30)
    Voting 0
  3. SEO has always been a breeding ground for misinformation. With local SEO, this has created a lot of problems for small businesses on main street, trying to follow the rules and keep pace with the changes.
    https://www.searchenginejournal.com/1...ople-still-get-wrong-local-seo/164768
    Tags: by rjsaldin (2016-05-30)
    Voting 0
  4. You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
    http://searchengineland.com/7-essenti...ports-every-marketer-must-know-250412
    Tags: by rjsaldin (2016-05-30)
    Voting 0
  5. What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples?
    https://searchenginewatch.com/2016/05...ns-for-seo-with-good-and-bad-examples
    Tags: by rjsaldin (2016-05-26)
    Voting 0
  6. Link building requires long-term dedication – you can’t expect to see amazing results in the first 30 days.
    https://www.searchenginejournal.com/s...ndations-link-building-success/164219
    Tags: by rjsaldin (2016-05-26)
    Voting 0
  7. We live in a glorious age of data, and if you’re like most marketers, you relish in it. Yes, the massive influx of data can be stressful, and at times, intimidating, but at least you have objective data on what’s going on in your campaign on all fronts—right?
    https://www.searchenginejournal.com/7...ons-ask-seo-data/161444/?ver=161444X3
    Tags: by rjsaldin (2016-05-26)
    Voting 0
  8. Because the single biggest conversion killer is lurking behind the scenes, completely untouched. Which is a shame, because speed (or lack thereof) often has a bigger impact on campaign conversions than any of that other stuff.
    https://www.searchenginejournal.com/1...prospects-bounce/163871/?ver=163871X2
    Tags: by rjsaldin (2016-05-26)
    Voting 0
  9. If you’re still stuck on the same old on-page SEO routine, it’s time to wake up, smell the coffee, and figure out what’s up in 2016.
    https://www.searchenginejournal.com/s...ated-2016-beyond/163767/?ver=163767X2
    Tags: by rjsaldin (2016-05-24)
    Voting 0
  10. Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go?
    https://moz.com/blog/getting-local-store-locator-seo-right
    Tags: by rjsaldin (2016-05-24)
    Voting 0

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