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  1. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content.
    https://searchenginewatch.com/2017/03/22/how-to-create-seo-friendly-content
    Tags: by rjsaldin (2017-03-23)
    Voting 0
  2. A small increase in your website’s conversion rate can mean a giant impact on your company’s bottom line. The best way to affect conversions is by using historic data to create a theory, then test that theory, measure the results, and adjust as necessary.
    https://www.searchenginejournal.com/h...on-rate-using-google-analytics/190345
    Tags: by rjsaldin (2017-03-23)
    Voting 0
  3. This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits.
    https://moz.com/blog/content-audit
    Tags: by rjsaldin (2017-03-23)
    Voting 0
  4. There's a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients.
    https://moz.com/blog/proposal-development-for-new-seo-agencies
    Tags: by rjsaldin (2017-03-17)
    Voting 0
  5. Digital marketers and SEO professionals know how important search engine indexing is. This is exactly why they do their best to help Google crawl and index their sites properly, investing time and resources into on-page and off-page optimization such as content, links, tags, meta descriptions, image optimization, website structure, and so on.
    https://www.searchenginejournal.com/b...-tags-robots-txt/188655/?ver=188655X3
    Tags: by rjsaldin (2017-03-15)
    Voting 0
  6. Thinking of investing in SEO tools or software to get that much-needed boost? Unsure how much of your budget should be allocated to these tools? Wondering which tools are worth spending on? We’ve got answers for you in our latest #SEJSurveySays poll!
    https://www.searchenginejournal.com/6...ss-1000-monthly-seo-tools-poll/188213
    Tags: by rjsaldin (2017-03-13)
    Voting 0
  7. It all begins with a click. That’s the official start of your business relationship with potential new customers, followers, subscribers, and fans in the online world.
    https://www.searchenginejournal.com/need-rich-snippets-life/187181
    Tags: by rjsaldin (2017-03-09)
    Voting 0
  8. How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn that consumer intent into a purchase or lead, as successful online shopping carts do.
    http://searchengineland.com/10-ways-improve-business-locators-267982
    Tags: by rjsaldin (2017-03-09)
    Voting 0
  9. A few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong: Did I or my team unintentionally mess with internal link equity? Did we lose links? Did one of Google’s now-constant algorithm updates screw me over?
    https://moz.com/blog/seo-rankings-drop-guide
    Tags: by rjsaldin (2017-03-09)
    Voting 0
  10. Global cyber crime costs could reach $2 trillion by 2019. That’s up 3X from 2015 (which was only a paltry $500 billion by comparison). Then President Obama even urged citizens to use safeguards like two-factor authentication.
    https://www.searchenginejournal.com/t...e-ssl-certificate-website-need/187863
    Tags: by rjsaldin (2017-03-08)
    Voting 0

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