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  1. Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them.
    http://searchengineland.com/https-setup-causing-seo-issues-254236
    Tags: by rjsaldin (2016-07-22)
    Voting 0
  2. If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future.
    https://searchenginewatch.com/2016/07...-report-marketing-results-like-a-boss
    Tags: by rjsaldin (2016-07-21)
    Voting 0
  3. If there was ever a universal language for communicating with search engines, Schema.org is probably it
    https://searchenginewatch.com/2016/07...eginners-guide-to-schema-org-markup-2
    Tags: by rjsaldin (2016-07-21)
    Voting 0
  4. Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass.
    https://searchenginewatch.com/2016/07...n-page-seo-issues-and-how-to-fix-them
    Tags: by rjsaldin (2016-07-21)
    Voting 0
  5. Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps
    https://searchenginewatch.com/2016/07...mmerce-has-the-mobile-web-finally-won
    Tags: by rjsaldin (2016-07-21)
    Voting 0
  6. Why is international SEO so confusing?
    https://moz.com/blog/top-15-myths-international-seo
    Tags: by rjsaldin (2016-07-19)
    Voting 0
  7. What is a spark file? It’s like your own personal and less structured brainstorming session that never ends.
    http://searchengineland.com/using-spark-files-content-creation-253789
    Tags: by rjsaldin (2016-07-19)
    Voting 0
  8. Your content has an expiration date. In general, 95 percent of the content you create will get most of its traffic within the first two to three days of publishing. Content can become “old” within just a few weeks in some industries, while some types of content may continue to drive solid traffic for anywhere from 3-5 years before, inevitably, you’ll see diminishing returns.
    https://www.searchenginejournal.com/why-update-old-content/168489
    Tags: by rjsaldin (2016-07-18)
    Voting 0
  9. Infographics are a hot commodity in the digital marketing space, both as part of SEO strategies and for content marketing initiatives. They’re a great way to connect with audiences, educate readers in a creative and visual way, and build editorial backlinks. About 65 percent of people are visual learners. That means well over half of your target audience is people who you should market to visually.
    https://moz.com/ugc/12-ways-infographics-can-be-used-to-drive-results
    Tags: by rjsaldin (2016-07-18)
    Voting 0
  10. Sampling is a process used in statistics when it's unfeasible or impractical to analyse all the data that exists. Instead, a small, randomly selected subset is used to keep things manageable. Many analytics platforms use some sort of sampling to keep report loading times in check, and there seem to be three schools of thought when it comes to sampling in analytics. There are those who are terrified of it, insisting in unsampled versions of any report. Then there are those who are relaxed about it, trusting the statistical logic. And then, lastly, there are those who are oblivious.
    https://moz.com/blog/sampling-in-google-analytics
    Tags: by rjsaldin (2016-07-18)
    Voting 0

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