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  1. Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success.
    https://searchenginewatch.com/2016/06...er-an-extra-skill-for-great-marketers
    Tags: by rjsaldin (2016-06-27)
    Voting 0
  2. In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
    https://searchenginewatch.com/2016/06...imise-your-m-commerce-site-for-search
    Tags: by rjsaldin (2016-06-23)
    Voting 0
  3. How would you like to rank at position zero for relative search queries? Of course you would. When Google has awarded your website a featured snippet, that’s exactly where you’ll rank.
    https://www.searchenginejournal.com/7...-chances-for-featured-snippets/166128
    Tags: by rjsaldin (2016-06-23)
    Voting 0
  4. Marketers are continuously creating content they believe has the potential to go viral, only to watch it die quickly. We watch as content marketers create content for SEO or content for social media, but we rarely see content being created that can benefit both.
    https://www.searchenginejournal.com/5...g-better-content/165681/?ver=165681X2
    Tags: by rjsaldin (2016-06-23)
    Voting 0
  5. A number of years ago I sat in on a webinar that covered behaviors of great SEOs, a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space
    https://moz.com/ugc/heres-how-we-can-all-become-seo-enablers
    Tags: by rjsaldin (2016-06-23)
    Voting 0
  6. One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of the visitors behind the searches — can feel like an impossible dream.
    https://moz.com/blog/diving-for-pearls-guide-long-tail-keywords-next-level
    Tags: by rjsaldin (2016-06-23)
    Voting 0
  7. From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with Google.
    http://searchengineland.com/key-takea...a-rankbrain-panda-penguin-bots-252506
    Tags: by rjsaldin (2016-06-23)
    Voting 0
  8. In the closing remarks from Google's Gary Illyes at SMX Advanced last night, which you can watch on Facebook, Gary gave two things the audience should be ready for. Those two things include AMP and assistants/bots.
    https://www.seroundtable.com/google-g...illyes-amp-assistants-bots-22285.html
    Tags: by rjsaldin (2016-06-23)
    Voting 0
  9. As SEOs, often find ourselves facing new changes implemented by search engines that impact how our clients' websites perform in the SERPs. With each change, it is important that we look beyond its immediate impact and think about its future implications so that we can try to answer this question: "If I were Google, why would I do that?"
    https://moz.com/ugc/predicting-intent...ties-could-mean-for-the-future-of-seo
    Tags: by rjsaldin (2016-06-21)
    Voting 0
  10. Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
    http://searchengineland.com/five-insi...d-search-team-stealing-organic-252063
    Tags: by rjsaldin (2016-06-21)
    Voting 0

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