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  1. You’ve sold an SEO project to a small business customer, targeted the right keywords, optimized the Web design, promoted the site, and earned quality links - but 90 to 120 days into the campaign, things aren’t going so well
    http://searchenginewatch.com/sew/how-...eo-campaign-fix-it-with-3-easy-checks
    Tags: by rjsaldin (2015-03-04)
    Voting 0
  2. Back in 2012, I predicted that Google would use an API to crawl app content. My thinking was that Google’s current method of crawling Web pages with a spider was not only inefficient, but it was based on hyperlinks. Apps don’t use hyperlinks to connect content as Web pages do, so a much better way for Google to discover content in an app is through an API.
    http://searchenginewatch.com/sew/how-...6/app-indexing-the-new-seo-generation
    Tags: by rjsaldin (2015-03-04)
    Voting 0
  3. Good news! You’ve secured a brand-new SEO client. They’re bursting with excitement and you’re raring to get started.
    http://searchenginewatch.com/sew/how-...to-your-seo-client-onboarding-process
    Tags: by rjsaldin (2015-03-03)
    Voting 0
  4. Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever
    http://searchengineland.com/google-se...y-factors-app-indexing-ranking-215573
    Tags: by rjsaldin (2015-02-26)
    Voting 0
  5. Is link-building dead? You might think so, after listening to the discussions going on in the SEO community lately. Google employee John Mueller made a comment in a hangout that implied that we should not be building links. And SEOs reacted…
    http://searchenginewatch.com/sew/how-to/2396815/is-link-building-dead
    Tags: by rjsaldin (2015-02-26)
    Voting 0
  6. Google+ Local is an indispensable part of brands' local SEO strategies, as the platform drives the results on Google Maps. To get the most out of it, businesses need to have unique content, positive reviews, and an ongoing management strategy, say industry participants.
    http://searchenginewatch.com/sew/news...-local-seo-strategy-with-google-local
    Tags: by rjsaldin (2015-02-26)
    Voting 0
  7. Is your blog looking a bit run down? Maybe it isn’t functioning as well as you’d like? Your blog represents your company’s headquarters online, so if it is not performing up to your expectations, it is time to upgrade it with some simple plugins.
    http://www.searchenginejournal.com/12-wordpress-plugins-install-blog/125195
    Tags: by rjsaldin (2015-02-26)
    Voting 0
  8. A few months back, my agency started seeing a referral traffic spike in our Google Analytics account. At first, I got excited. Someone is linking to us and people are clicking. Hooray!
    http://moz.com/ugc/how-to-stop-spam-b...-ruining-your-analytics-referral-data
    Tags: by rjsaldin (2015-02-26)
    Voting 0
  9. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute.
    http://moz.com/blog/the-marketing-department-of-the-future
    Voting 0
  10. For those of you not familiar with this feature in Google Webmaster Tools, contributor John Lincoln explores its capabilities in depth
    http://searchengineland.com/how-to-us...-as-googlebot-like-seo-samurai-214292
    Tags: by rjsaldin (2015-02-26)
    Voting 0

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